WORK

FIFA World Cup 2026™

Global Tournament Content & Venue Production
24/7 Follow-the-Sun Delivery (Los Angeles · London · Taipei)

• Match-specific static and motion creative for giant screens, ribbon boards, pitch-side LEDs, and in-bowl displays
• FIFA Store, Official App, FIFA Play, FIFA Rewards, hospitality, ticketing, and tournament messaging across stadium environments
• Live venue photography and video showing final executions across FIFA World Cup 2026™ host stadiums
• Host-city, knockout-stage, tournament milestone, and final messaging across venue-specific screen formats
• Selected production presentation featuring additional static, motion, digital, print, and stadium assets from the broader deliverable ecosystem

MAZDA

Global Launch Systems & Mixed-Format Production

• CX-90 global launch: hero film and “Unboxed” trailer deployed across broadcast, OLV, CTV/OTT, social, and digital platforms
• CX-90 safety feature films: 5 CGI videos released across OLV, product page, and digital placements as part of the launch ecosystem
• CX-90 product page: built from the ground up, integrating video, CGI assets, photography, and copy across web and digital touchpoints
• “Taste of Wild” brand film partnership (National Geographic collaboration), published on YouTube and distributed across digital and social channels
• CX-50 environmental CGI campaign utilizing Unreal Engine, deployed across broadcast, OLV, and digital media
• CX-90 campaign photography and digital story extensions across web and social platforms

UCLA Health

Campaign & Brand Production

• “Play On” multi-channel campaign across AV, paid social, OLV, and OOH (+1300% site traffic)
• “Laker for a Day” social-first video and digital asset production with in-venue activation support
• Animated Open Enrollment campaign across digital video, web, and paid media
• Integrated video, digital, audio, and OOH execution across parallel marketing waves
• 20+ concurrent initiatives spanning video, digital, audio, and OOH platforms

CHASE MARRIOTT BONVOY

360° Campaign & Partnership Activation

• “Expand Your World” integrated campaign spanning OLV, social, digital, large-format OOH (Times Square), and print placements
• “Tastecations” digital and print partnership with HelloFresh, executed across branded content and promotional media
• Branded Content Series: “Welcome to My World” (Business Insider partnership), distributed across YouTube and social platforms

REEF

Brand & Product Campaign Production

• “Paipo” new product launch campaign deployed across digital, social, retail placements, and eCommerce platforms
• “Find Your Feel” brand campaign executed across video, social, digital, and in-store retail environments
• 2021 eCommerce shoot for REEF digital catalog, supporting web, paid media, and retail merchandising assets
• “Resilience” brand film pilot distributed across YouTube and digital channels

JACK DANIEL'S

Global Launch Toolkit & Campaign Production

• National product launch campaign
• Broadcast, OLV, Social & Digital asset matrix
• OOH & retail deployment systems
• POS toolkits & permanent display execution
• Multi-format production governance

L’ORÉAL PARIS x BALMAIN

Localization & Video Production

• Localization of global campaign assets across TV, social, digital, OOH, and print markets
• Production of two branded video executions distributed across broadcast, digital, and social platforms
• Multi-market adaptation and delivery across regional media channels
• Cross-team creative alignment across global, local, and production stakeholders

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Scalable production governance across global, multi-market creative ecosystems — driving visibility, resource alignment, approval control, and high-volume delivery.

Workfront / Basecamp /

Asana / Airtable / Miro

Slack / MS Teams /

ClickUp

Frame.io /

Workfront Proof / Figma

Smartsheet / Excel

Bynder / SharePoint

PRODUCTION LEADERSHIP

PRODUCTION SCALE

12,700+
Creative deliverables
FIFA World Cup 2026™

+1,300%
Site traffic increase
in the first two weeks of an integrated UCLA Health campaign

$10M

Budgets managed across
agency, in-house & live events

24/7
Follow-the-Sun production
across NA · Europe · APAC

HOW I WORK

Intake & Scoping

Planning & Resourcing

Translate creative briefs and business priorities into clear scope, deliverables, timelines, and production requirements.

Build workbacks, prioritize concurrent workstreams, allocate resources, and align internal and external teams.

Production

Lead multi-format production across creative, digital, video, OOH, experiential, and live environment

Review & Approvals

Drive stakeholder alignment, structured review cycles, QA, localization, and approval workflows.

Delivery

Oversee final delivery, versioning, handoffs, and multi-market deployment across channels and platforms.

ZOEY ELRICH​ Creative Operations & Production Leadership

WORK

PRODUCTION LEADERSHIP

PRODUCTION SCALE

ZOEY ELRICH
Creative Operations & Production Leadership