ZOEY ELRICH
Campaign Production & Operations
WORK
Structured production governance across live action, CGI, OOH, and digital ecosystems — ensuring visibility, approval control, and predictable large-scale delivery.
Workfront / Basecamp /
Jira / Airtable / Miro
Slack / MS Teams /
ClickUp
Frame.io /
Workfront Proof
Smartsheet / Excel
Bynder / SharePoint
PRODUCTION LEADERSHIP
PRODUCTION SCALE
250+
Multi-format assets
single global automotive launch
70 +
Live-action shoots across agency & in-house environments
$6M
Peak initiative budget
22
CGI films | real-time Unreal Engine environments
HOW I WORK
01
02
Intake & Scoping
Planning & Resourcing
Define multi-format campaign requirements across live action, CGI, OOH, and digital.
Align creative, media, business affairs, and external vendors across parallel workstreams.
03
Production
Oversee concurrent live-action shoots, CGI pipelines, and high-volume asset delivery.
04
Review & Approvals
Implement structured approval workflows across executive stakeholders and global partners
05
Delivery
Oversee final asset delivery, versioning, and cross-channel deployment.