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ZOEY ELRICH
Campaign Production & Operations
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UCLA Health
Integrated Campaign & Content Production
Senior Producer & Project Manager
Campaign & Brand Production
• “Play On” multi-channel campaign across AV, paid social, OLV, and OOH (+1300% site traffic)
• “Laker for a Day” social-first video and digital asset production with in-venue activation support
• Animated Open Enrollment campaign across digital video, web, and paid media
• Integrated video, digital, audio, and OOH execution across parallel marketing waves
• 20+ concurrent initiatives spanning video, digital, audio, and OOH platforms


































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