ZOEY ELRICH
Campaign Production & Operations
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MAZDA
Integrated Campaign & Content Production
Senior Producer & Project Manager
Global Launch Systems & Mixed-Format Production
• CX-90 global launch: hero film and “Unboxed” trailer deployed across broadcast, OLV, CTV/OTT, social, and digital platforms
• CX-90 safety feature films: 5 CGI videos released across OLV, product page, and digital placements as part of the launch ecosystem
• CX-90 product page: built from the ground up, integrating video, CGI assets, photography, and copy across web and digital touchpoints
• “Taste of Wild” brand film partnership (National Geographic collaboration), published on YouTube and distributed across digital and social channels
• CX-50 environmental CGI campaign utilizing Unreal Engine, deployed across broadcast, OLV, and digital media
• CX-90 campaign photography and digital story extensions across web and social platforms
