Overview

Mazda faced inconsistent UI components and fragmented workflows on mazdausa.com.

Challenge: Create a responsive Adobe XD design system with reusable components to ensure consistency and scalability.

I led the project end-to-end as Senior Project Manager, aligning stakeholders and coordinating teams to deliver a scalable design foundation supporting digital growth.

Concept & Development
• Built an atomic design system from core UI elements: colors, typography, spacing, and reusable components
• Managed cross-team collaboration, timelines, and feedback to align with brand standards

Execution
• Delivered a live Adobe XD library with responsive templates, specs, and developer resources
• Ensured smooth handoff, quality control, and future usability

Impact
• Enabled 25% growth in digital projects
• Streamlined workflows and cut turnaround times
• Improved UI consistency across all channels
• Boosted team collaboration with clear, centralized resources