UCLA Health Campaigns

Oversaw projects spanning 360°, digital, social-first, and AV initiatives, delivering authentic storytelling with high-quality production.

pLAy on 360° Campaign
Developed and produced UCLA Health’s signature Play On campaign, celebrating Los Angeles as a city in constant motion—where year-round activities inspire both joy and occasional injury. The campaign spotlighted UCLA Health’s advanced treatments that help Angelenos recover, restore mobility, and keep playing.
• Directed end-to-end creative and production across social-first, digital, and AV deliverables
• Partnered with strategy, creative, and medical experts to ensure messaging was inspiring, community-focused, and medically accurate
• Oversaw vendor and internal workflows to deliver integrated campaign assets seamlessly across platforms
• Deliverables included 6 unique TV spots and extensive out-of-home placements across Los Angeles

Additional highlights:
• 2025 Open Enrollment (animated explainer video)
• Laker for a Day (social-first, community partnership)
• Nurses Month (tribute AV & social content)

Execution & Results
• Play On – flagship 360° brand campaign: 6 TV spots, extensive OOH placements across Los Angeles, driving a 1300% increase in Ortho website visits and +40% growth in social impressions, reinforcing UCLA Health’s leadership in sports medicine
• Laker for a Day – social-first community activation: multi-channel content highlighting patient stories, achieving +35% engagement rate across Meta and X, significantly boosting community awareness
• Open Enrollment Video – animated explainer: educated patients on open enrollment options, resulting in +20% increase in video completion rates and improved audience engagement across digital channels