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MARRIOTT BONVOY / CHASE EXPAND YOUR WORLD
Project Type
360 Global Campaign
Role
Project Manager / Campaign Producer
Location
Hawaii / Spain
Deliverables
Digital, OLV, social, paid media, print, OOH, branded content, localized versions for global markets
Overview
The Expand Your World campaign aimed to inspire people to reconnect with travel and new experiences after years of limited movement.
Challenge: Deliver a global, multi-channel campaign that celebrated rediscovery, shared passions, and local culture through personal stories and a unifying visual motif.
Concept & Development
• Led the campaign from concept through global rollout, aligning creative, strategy, and media teams
• Managed timelines, approvals, budgets, and delivery schedules
• Coordinated multiple content shoots across the U.S.
• Oversaw handoffs between creative, production, legal, and account teams
Execution
• Delivered a full-funnel, 360° campaign featuring hero films, digital, social, and branded content
• Highlighted standout stories including Textured Waves (surf inclusivity) and Gio Gutierrez (culinary culture in Spain)
