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MAZDA CX-90 GLOBAL LAUNCH
Project Type
360 Global Launch
Date
May 2022 - January 2023
Location
Los Angeles / Long Beach
Role
Senior Project Manager
Deliverables
CGI films, hero photography, product storytelling videos, teaser videos including “CX-90 Unboxed,” global reveal video, localized digital content, product page assets, paid media assets, owned media assets, retail channel materials, broadcast spots, OOH
Overview
Mazda’s launch of the CX-90 marked its entry into the global premium SUV space.
Challenge: Deliver a high-impact, multi-region launch campaign that introduced the CX-90’s elevated identity and supported Mazda’s brand evolution.
Concept & Development
• Led the development of a premium multi-section digital experience showcasing CX-90’s luxury features
• Coordinated content production including CGI, photography, and live-action video shot with a prototype
• Managed vendor coordination and approvals across time zones (U.S/Japan)
Execution
• Produced teaser content and global reveal films, including “CX-90 Unboxed” and the hero launch video
• Delivered launch-ready assets — including product page, paid, owned, broadcast, and OOH
• Oversaw post-production and localization
Impact
• Generated over 559K YouTube views for the reveal video within the first two weeks of launch
