Overview

Amid pandemic-era travel restrictions, the Chase Marriott Bonvoy credit card partnered with HelloFresh to launch Tastecations—a digital-first culinary campaign that brought the joy of travel home. By pairing globally inspired recipes with iconic Marriott destinations, the campaign offered cardmembers a flavorful escape during a time of limited mobility.

Challenge: Deliver a seamless cross-brand campaign that connected cardmembers to the spirit of travel—through food—during a period when physical travel was restricted.

Concept & Development
• Led concept development and oversaw the full project lifecycle, from brief to delivery
• Managed cross-functional timelines and coordinated approvals across agency, client, and brand stakeholders
• Ensured creative consistency across digital content, printed recipe cards, and supporting social assets

Execution
• Delivered campaign assets including direct mail, printed recipe cards, and social content